PLEASE READ THIS PRIVACY POLICY STATEMENT CAREFULLY.  It explains how Shady Lady Beverage Co., LLC and/or its subsidiary and affiliated entities (collectively, “Shady Lady”, “we”, “us”, or “our”) may collect information about you (whether you’re a parent or a child) through our websites and how this information may then be used, shared, disclosed, transferred, and/or stored.  Our websites expressly include, any Shady Lady top-level-domain as well as any Shady Lady redirects to Shady Lady branded areas and sub-domains of third-party websites (as such websites and top-level-domains may be renamed from time to time).  This privacy policy statement (“Privacy Policy”) does not apply to those of our websites that do not display or link to this Privacy Policy or that have their own privacy policy statement or to information we may collect from you or about you in other ways, including through emails, texts and/or phone calls you may send and/or make to us.  We may update this Privacy Policy from time to time by posting the updated terms on our websites.  You are responsible for periodically reading this Privacy Policy.  If you register, subscribe, create an account, purchase a product or service, participate in an online survey, or otherwise interact or access our websites after we have updated this Privacy Policy, you acknowledge that you have read the updated terms and consent to our revised privacy practices.

This Privacy Policy describes our privacy practices, including what information we may collect from you through our websites, and what we may then do with this information.  If you are a minor, please be sure to get your parents to review and discuss this Privacy Policy with you, and get their permission, before using our websites.

We encourage parents to talk about what information their children should and shouldn’t share online, and other restrictions about the online release of personal information to anyone they don’t know.  We hope that our privacy practices as described in this Privacy Policy will remove any concerns that parents may have about their children visiting our websites.

We do not intentionally gather Personal Information about visitors who are under the age of 13.

By using our websites, you acknowledge that you have read this privacy policy statement and consent to our privacy practices as described in this statement, including our use and disclosure of personal information for the purposes described below.  You further affirm your consent by becoming a registered user of Shady Lady or our websites, setting up an account on our websites or submitting content or materials to or through our websites.  This statement is not intended to and does not create any contractual or other legal right in or on behalf of any person.

Residents of the State of California, please also read the California Residents - Your Privacy Rights section below to understand additional rights you may have pursuant to California Civil Code Section 1798.83.




This Privacy Policy only applies to information that we collect through our websites, and does not apply to any information we collect through any other means.

Collection And Use Of Personal Information

Personal information (“Personal Information”) is information that can be used to identify, locate, or contact a single person, such as a person’s name, address, telephone number, or email address.  It also includes other information that may be associated with Personal Information.

You may be asked to provide your Personal Information anytime you register, subscribe, create an account, purchase a product or service, participate in an online survey, or otherwise interact or access our websites or are in contact with us.  We may share this Personal Information with and use it consistent with this Privacy Policy.  We may also combine it with other information to provide and improve our products, services, content, and advertising.

Here are some examples of the types of Personal Information we may collect and how we may use, share, disclose, transfer and store it.

What Personal Information We May Collect

  • When you register, subscribe, create an account, purchase a product or service, participate in an online survey, or otherwise interact or access our websites or are in contact with us, we may collect a variety of information, including your first and last name, zip code, mailing address, phone numbers, email addresses, other addresses at which you receive communications from or on behalf of Shady Lady, social media website user account names, contact preferences, and credit card information.
  • When you share your content with family and friends using our products and/or services, send products, or invite others to join you on our forums, we may collect the information you provide about those people such as first and last names, mailing addresses, email addresses, and phone numbers.
  • We may collect information that helps us to understand who you are and what types of products, services and offers you might like.  This information includes lifestyle information; location information related to your state/province, city, or neighborhood; areas of interest, the types of products, services and offers that interest you, information collected from social media interactions; demographic information (e.g., birth date, age, gender); information about persons for whom you have purchased our products, services and/or offers as gifts or who have bought our products, services and/or offers as gifts for you; and information about friends who refer you or who you have referred.
  • We may collect information about how you interact with us, such as the products, services, offers and or sub-domains you view, purchase and redeem; other information about how you use our websites; and how you interact with our merchants, business partners, and service providers.
  • We may collect financial account information as needed to process payments for our products and services that you buy, such as your credit or debit card number, expiration date, and card verification number.

How We May Use Your Personal Information

If you do provide us with Personal Information, we may use it for the purposes described in this Policy Statement or where it is collected.  Primarily, we use Personal Information to:

  • develop, deliver, and improve our products, services, content, and advertising;
  • create and publish content on our websites;
  • allow you access to certain areas of our websites;
  • register you as a user of our websites and/or set up an account and develop your profile and enable you to take advantage of the features of our websites and/or the products, services and offers offered on our websites;
  • deliver products and services;
  • alert you to announcements, special offers, upcoming events, updated information, and our new products and services or those of other third-parties;
  • send important notices, such as communications about purchases and changes to our terms, conditions, and policies;
  • send you reminders, technical notices, updates, security alerts and support and administrative messages service bulletins, or marketing;
  • forward promotional materials and to fulfill the terms of such promotion;
  • complete a transaction or service requested by you;
  • target our websites to your needs;
  • manage our everyday business needs such as website administration, forum management, fulfillment, analytics, fraud prevention, enforcement of our corporate reporting obligations, Terms of Use or to comply with the law;
  • perform auditing, data analysis, and research to improve our products, services, and customer communications;
  • provide advertisements to you through the websites, email messages, text messages, voicemail messages, applications, or other methods of communication;
  • administer surveys, sweepstakes, contests, or other promotional activities or events sponsored by us or our partners and to administer such activities or events;
  • identify you as a poster or provider of content; and
  • contact you in response to sign up forms such as “Contact Us” and “Sign Up”.

When and Why We May Share, Disclose, Transfer And Store Personal Information

If you do provide us with Personal Information, we may share, disclose, transfer and store it for the purposes described in this Policy Statement or where it is collected.  Primarily, we share, disclose and transfer Personal Information to:

  • Affiliated companies (e.g., subsidiaries and other companies owned by or controlled by Shady Lady) who may use the Personal Information for the purposes described above.
  • Our service providers, agents, and independent contractors that provide products and services to and for us such as sending texts, emails, and voicemails; information processing; maintaining our websites; extending credit; fulfilling customer orders; delivering products and services to you; managing and enhancing customer data; providing customer service; sending customer communications on our behalf; assessing your interest in our products and services; conducting customer research or satisfaction surveys; and processing payments. Also, if you are entering a sweepstakes or contest, we may use your Personal Information to fulfill the terms of that promotion, including for prize fulfillment purposes or with mail carriers (including sharing and disclosing your Personal Information with co-sponsors of such promotion).
  • Our affiliates, strategic partners, agents, third-party marketers and other unaffiliated parties so that they may offer you products and services that we believe may be of interest to you, or to assist such parties for research, administrative, and/or business purposes.  These parties may contact you with an offer or advertisement related to a product or service, or they may use such information for their own research, administration or business purposes.
  • Third-parties to complete your purchase.  If you choose to make a purchase on or through our websites, we may ask you for your credit card number, billing address, and other information in connection with completing such purchase, and we may use such information to fulfill your purchase.  We may also provide such information, or other Personal Information provided by you, to unaffiliated third-parties to complete your purchase (for example, to process your credit card).
  • Third-parties to comply with law, or in the good faith belief that such action is necessary to conform to the requirements of law, or comply with legal process served on us, and to protect and defend our rights or property, including our rights and property on our websites, or act in urgent circumstances to protect the personal safety of you and our other visitors.
  • Third-parties as part of a corporate reorganization process including, but not limited to, mergers, acquisitions, and sales of all or substantially all of our assets.
  • Third-parties to track and analyze non-identifying, aggregate usage and volume statistical information from our visitors and customers and provide such information to third-parties.
  • Third-parties to protect against fraud and potential fraud.
  • Third-parties to help us verify the information on our websites.  In the course of such verification, we may receive additional Personal Information about you from such services.  In particular, if you use a credit card or debit card to purchase products or services with us, we may use card authorization and fraud screening services to verify that your card information and address match the information you supplied to us, and that the card has not been reported as lost or stolen.

We seek to ensure that any unaffiliated third-parties will not use your Personal Information for any purpose other than that for which they are responsible.  However, we cannot guarantee that they will not use it for any other purpose.

Collection And Use Of Non-Personal Information

We may also collect non-personal information and data in a form that does not permit direct association with any specific individual, including technical information; demographic information (such as your age, gender, or interests); your activity on our website; and information such as your occupation, language, zip code, area code, unique device identifier, location, and the time zone where you use or receive a product or service (collectively, “Non-Personal Information”).

Here are some examples of the types of Non-Personal Information we may collect and how we may use, share, disclose, transfer and store it.

What Non-Personal Information We May Collect

  • Internet Protocol (IP) address. Your “IP address” is a number that lets computers attached to the Internet know where to send you data, such as the screens and pages of our websites that you view. We use this information to deliver our screens and pages to you upon request, to tailor our websites to the interests of you and our other visitors, and to measure traffic to and within our websites.
  • Cookie.  A “cookie” is a small text file that may be used to collect information about your activity on our websites.  For example, when you visit a screen or page on our websites, a cookie is placed on your machine (if you or your browser accept the cookie).  This cookie may then be read by screen or pages on our websites.  You may configure your browser to notify you or to reject and block cookies, but if you do, you may not have access to some areas of our websites, or to the personalized features of our websites.
  • Web Beacon.  A “web beacon”, “clear gif”, “web bug”, or “pixel tag” is a tiny graphic file with a unique identifier, that is similar in function to a cookie, but allows us to count the number of users that have visited certain pages or screens of our websites, and to help determine the effectiveness of promotional or advertising campaigns.  When used in HTML-formatted email messages, web beacons can tell the sender whether and when the email has been opened.  In contrast to cookies, which may be stored on your computer’s hard drive, web beacons are typically embedded invisibly on pages or screens.

In some of our email and text messages, we use a “click-through URL” linked to content on the websites and/or third-party websites.  When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website and/or a third-party’s website.  We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications.  If you prefer not to be tracked in this way, you should not click text or graphic links in the email or text messages.

How We May Use, Share, Disclose, Transfer And Store Your Non-Personal Information

Non-Personal Information does not identify you personally.  If you do provide us with Non-Personal Information, we may collect, use, share, disclose, transfer and store it for any purpose.

Aggregated data is considered Non-Personal Information for the purposes of this Privacy Policy.  If we do combine Non-Personal Information with personal information the combined information will be treated as Personal Information for as long as it remains combined.

International Transfer Of Information

We may transfer information that we collect about you, including Personal Information, to subsidiary and affiliated entities, or to other third-parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world.  If you are visiting from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring information about you, including Personal Information, to a country and jurisdiction that does not have the same data protection laws as the European Union, and you consent to:

  • the transfer of information about you, including Personal Information, to the U.S.; and
  • the use and disclosure of information about you, including Personal Information, as described in this Privacy Policy.

Access To Information And Parental Access

As a registered user or account holder of Shady Lady and/or our websites, you can review and update your profile at anytime by logging-in and visiting your personal account.

In addition, a parent can review or request deletion of any personal information we have about their child, or request that there be no further collection or use of their child’s information, by contacting us at  We take steps to verify the identity of anyone requesting information about a child, to ensure that the person is in fact the child’s parent or guardian, and appreciate your cooperation with those steps.


We communicate with our registered users and account holders on a regular basis via email.  For example, we may use your email address to confirm your request, to send you notice of payments, to send you information about changes to our products and services, and to send notices and other disclosures as required by law.  Generally, users cannot opt-out of these communications, but they will be primarily informational in nature rather than promotional.

However, we do provide you with the opportunity to opt-out of:

  • receiving other types of communication from us, such as emails or updates regarding new services and products offered on or through our websites and any new features or services on our websites; and
  • sharing or disclosing your Personal Information with third-parties.

You may exercise your opt-out by contacting us at  We will process your unsubscribe as soon as possible, but please be aware that in some circumstances you may receive a few more messages until your request is processed.  You also may opt-out of receiving such emails by clicking on the “unsubscribe” link within the text of the applicable email.

Forums, Chat Rooms, And Other Public Posting Areas

We may provide public areas on our websites, such as forums and chat rooms, where you can post information about yourself and others.  Please exercise discretion and use caution with respect to your information, especially in such public areas.  We do not control who reads postings on our websites, or how they may use or disclose such information.  If you choose to voluntarily disclose information on public portions of our websites, that information will be publicly available and can be collected and used by others.  For example, if you post your email address or phone number, you may receive unsolicited messages.  PLEASE BE EXTREMELY CAREFUL WHEN DISCLOSING ANY INFORMATION ABOUT YOURSELF OR OTHERS IN PUBLIC AREAS OF OUR WEBSITES.  WE ARE NOT RESPONSIBLE FOR THE USE OR DISCLOSURE OF SUCH INFORMATION.

Third-Party Websites And Advertisers

Our websites may contain links to third-party websites.  While we endeavor to work with third-parties that share our respect for user privacy, we are not responsible for the websites or privacy practices of such third-parties.  We may also use third-party advertisers, ad networks, and other advertising, marketing, and promotional companies, to serve advertisements on our websites.  Such third-parties may gather information about your visit to our websites or other websites, monitor your access to or market products or services to you, monitor the ads you view, click-on, or interact with, when they were delivered, and the screens and pages that they are on.

We do not endorse these parties, their content, or any products and services they offer.  You are responsible for knowing when you are leaving our website to visit a third-party website, and for reading and understanding the terms of use and privacy policy statements for each such third-party.

Protection of Information

No data transmissions over the Internet are completely secure.  Consequently, we cannot ensure or warrant the security of any information you transmit to us or others over the Internet.  You transmit such information at your own risk.

Once we receive your transmission, we make reasonable efforts to ensure the security of our systems.  We use firewalls to protect your information from unauthorized access, disclosure, alteration, or destruction.  However, this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of such firewalls or secure server software.

If we learn of a breach of our security system or processes, we may attempt to notify you electronically so that you can take appropriate protective steps.  By using our websites, or providing Personal Information to us through them, you agree that we can communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our websites.  In the event of a breach, we may post a notice on our websites or send you an email at the email address you provided.


You can also help us protect information about you by:

  • using only secure web browsers;
  • employing common anti-virus and anti-malware tools on your system to keep it safe;
  • carefully logging out after using our websites;
  • using a strong password with a combination of letters and numbers;
  • changing your password often; and
  • by contacting us at if you feel your login and/or password have been compromised.


You consent to our assignment of the information we have about you, including Personal Information, in the event that all or part of our assets are sold or acquired by another party, including all or substantially all of our websites or our top-level-domain, or in the event of a merger for the same.

Terms Of Use

Please read our Terms of Use to understand the terms that apply to your use of our websites.  By using our websites, you acknowledge that you have read our Terms of Use and consent to them.  You further affirm your consent by becoming a registered user, account holder or submitting content or materials to or through our websites.

Privacy Questions

If you have any questions or concerns about Shady Lady’s Privacy Policy or data processing, please contact us.

Shady Lady Beverage Co., LLC
Attention: Privacy Officer
5575 Spalding Drive
Norcross, Georgia 30092

Last updated and posted:  June 4, 2013

California Residents – Your Privacy Rights

(As provided by California Civil Code Section 1798.83)

A California resident who has provided personal information to a business with whom he/she has established a business relationship for personal, family, or household purposes (“California customer”) is entitled to request information about whether the business has disclosed personal information to any third parties for the third-parties’ direct marketing purposes.  In general, if the business has made such a disclosure of personal information, upon receipt of a request by a California customer, the business is required to provide a list of all third-parties to whom personal information was disclosed in the preceding calendar year, as well as a list of the categories of personal information that were disclosed.

However, under the law, a business is not required to provide the above-described lists if the business adopts and discloses to the public (in its privacy policy statement) a policy of not disclosing customer’s personal information to third-parties for their direct marketing purposes unless the customer first affirmatively agrees to the disclosure, as long as the business maintains and discloses this policy.  Rather, the business may comply with the law by notifying the customer of his or her right to prevent disclosure of personal information and providing a cost free means to exercise that right.

As stated in our privacy policy statement, we do not share information with third-parties for their direct marketing purposes unless you affirmatively agree to such disclosure -- typically by opting-in to receive information from a third-party.  To prevent disclosure of your personal information for use in direct marketing by a third-party, do not opt-in to such use when you provide personal information on our website.  Please note that whenever you opt-in to receive future communications from a third-party, your information will be subject to the third-party’s privacy policies and practices.  If you later decide that you do not want that third-party to use your information, you will need to contact the third-party directly, as we have no control over how third-parties use information.  You should always review the privacy policies and practices of any party that collects your information to determine how that entity will handle your information.

California customers may request further information about our compliance with this law by contacting us at  Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this e-mail address.